She still gets a high from the women who come into the store and compliment the merchandise mix. “There really have been a lot of ups and downs, a lot of challenges, and so much joy.” I’ve become a mother and had two children during this time and I have some women that have worked for me since the very beginning of this journey,” Mance said. She decided to try a pair of beaded leather Moroccan sandals, placing them in a basket at the store. Matisse Footwear was the first shoe brand to be in the store after Mance was approached by the company about carrying the label. Rolla’s, an Australian denim brand, joined the store about seven years ago and continues to do well.
#Prism boutique free#
Some brands have been with Prism from the beginning, including Free People and P.F. But I feel like I opened the store and it looked the same as how I had it in my head. Of course, we’ve evolved and fashion trends have changed. It’s always been Mance’s and she knew what she wanted to create from the day she decided to leave her corporate job to open the store. While social media continues to evolve, not much has changed when it comes to the store’s point of view. Unseasonably wet weather in Southern California has dampened sales of spring merchandise, as has the pullback in consumer spending due to rising everyday costs.Īs a result, Mance said she’s not so much focused on growth this year as she is on sustaining the existing business and continuing to be a platform for local and independent artists and other vendors, along with maintaining the community of shoppers she’s cultivated over the past decade.įree People shortall and All Row Mia top at Prism Boutique. Prism officially turns 10 in April, amid a more challenging economic backdrop than more recent years when retailers saw online sales surge. I thought if it didn’t work, I’d just get a job.”
I never knew it would turn into this community. “It’s almost like having children in some ways you’re just going day by day. You never think about where it’s going to go long-term,” Mance said. “I think you’re just focused on how you get the doors open and how you’re going to pay your first rent and get product in the store. The shelves in-store and online are stocked with best-sellers such as Rolla’s, Free People, Levi’s, Vans, Baggu, Find Me Now, and Le Bon Shoppe.ĭid she think she’d be here 10 years ago? The flagship Long Beach store, totaling 1,800 square feet, is stocked with apparel, footwear, accessories, home, gifts, and vintage, with Mance’s eye helping build loyalists and a social media following of more than 170,000 across Instagram, Facebook, TikTok, and Pinterest. Since then, owner Dayna Mance has remodeled and expanded her Termino Avenue space twice, tried her hand at a store in Costa Mesa (which closed during the pandemic), opened two more outposts within the highly curated Mojave Flea Trading Post, and bought a Yucca Valley house that is used as an Airbnb and event space. Ten years ago, a former manager of Urban Outfitters and Anthropologie stores left her corporate job to open her own store in Long Beach, naming it Prism Boutique. Photo by Alison Bernier Photography.īaggu at Prism. ♥įor free-spirited fashion and unique gifts, check out Prism Boutique at The LAB or find them online at or on Instagram.By Kari Hamanaka | Published Mar 29, 2023 When you step inside, you’ll be stepping into Dayna Mance’s daydream. “I work really hard but I love what I do,” she says with a grin, swinging on a giant porch swing just steps away from Prism’s front door. A little edgy, a bit cheeky, and super chill. She’s right-the eclectic, artsy vibe of The LAB hasn’t gone away, it’s just become something better. “SoBeCa is changing, growing and evolving, and I want to be a part of it.” It’s not just The LAB, it’s this whole ‘hood.
You don’t see shopping malls like this anymore!” “This neighborhood has so may artistic elements that are interesting in different ways,” says Dayna. While she splits her time between the Costa Mesa and Long Beach shops, she loves the vibe of The LAB and she’s exactly where she wants to be. But if you do walk through the doors of Prism, there’s a good chance you’ll meet Dayna.
0 kommentar(er)
